We Help Beauty Pros Thrive

With Results That Last

We empower Beauty Professionals and beauty pros with proven marketing systems, automation tools, and business strategies to attract clients & scale effortlessly.

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5.0

#1 Trusted by Beauty Professionals

TRUSTED AND PROVEN BY

Featured In...

Our Mission

Helping Beauty Pros Grow, Thrive, and Succeed Without the Stress

At Highstoke Media, we help beauty professionals grow their business with clarity and confidence. We take care of the marketing, the automation, and the systems so you can stay focused on your craft while your business grows in the background.

Everything we create is designed specifically for beauty pros. That means proven strategies that attract dream clients, tools that save you time, and systems that bring real results instead of guesswork.

Our mission is to raise the standard in the beauty industry. We are here to help thousands of beauty professionals build profitable dream businesses on their own terms.

After launching with Highstokes just 11 days ago, I’ve already surpassed my previous monthly average in a week! The program is incredibly effective, and the team, especially Wendy R., is super helpful and responsive. Though I was initially skeptical, it truly delivers—if you’re willing to put in the work. Grateful to be part of the Diamond Club!4o

Mercy Trevino

My campaign has only been live for a month, but I have already brought in about 4 times the amount of new clients I was on my own! Yessica and the Highstoke team have been amazing. It's so nice to have the help, so I am not doing absolutely everything!

laura Brunton

Joining Highstoke Media as a Diamond member in December transformed my business. Their Facebook ad campaign and mass client text re-engagement helped me fill my books in January and February, bringing in 4 new students in the first month. With their tools and support, my revenue exceeded expectations. Highly recommend for PMU artists of all experience levels—it’s a worthwhile investment!4o

VillaNu Beauty Suzie Villanueva

I'm so glad that I chose Highstoke as my marketing partner for my new business!! They have been wonderful since day 1 and guided me through every step of the way, especially my success coach Erika. With her guidance, I have closed 5 bookings in less than 2 weeks and have multiple leads interacting and ready to book! Best decision I have made for my business and I can't wait to have more wins in the future!

Mia On

@miaon

Highstoke Media is the real deal! After joining their Diamond program, they helped me manage ads and streamline my business, delivering instant results. Their expert team, effective branding, and innovative features—like AI bots for lead messaging—have boosted my success beyond expectations. After 7+ months, I highly recommend them to both new and seasoned PMU artists.

Marija Srdic

Highstoke media is the best PMU marketing team. I’ve been with them since November and it’s been an amazing journey. Once you start working with them, you’ll know that you’re not alone in this. You’ll have an entire team working with you for your marketing, social media, and training as well. They are so supportive and understanding of your situation. I am so glad that I’m working with them. Just wish that I did it earlier.

khongorzul batsuren

Highstoke Media has been a game-changer, helping me build a new base after moving states—something that would’ve taken years alone. Wendy and the team’s dedication, consistency, and accountability are unmatched. Their support surpasses any company I’ve worked with before. I highly recommend them to anyone ready to take their career to the next level!

Lysandra Bonilla

After being stuck for months, I just had a huge breakthrough thanks to the amazing customer care team Isabel and the absolute wizard of tech support, Ricardo. With every hurdle they helped me overcome, I literally did a celebratory dance—five times, to be exact! Their expertise, patience, and dedication are unmatched, and I can’t thank them enough. This team truly sets the standard for excellence in the industry. Highly recommend Highstoke PMU Genius’s!

Caitlin Courson

I'm so happy with my experience with Highstoke. I have been with them for a little over 6 months and I have seen the growth in my bookings and my business branding. I would recommend this to every artist. A great business is not build alone and they definitely put in their work to make sure you scale.

Kimberly Ld

Mia On

@miaon

Strategy That Works. Results You Can See.

Unlock Your Beauty Business Potential

REAL GROWTH

Growing a successful beauty brand takes more than just talent. It requires the right tools, strategies, and support.

Our all-in-one solution helps you attract more clients, streamline your operations, and grow a thriving beauty business that lasts.

$50M

+

Revenue Generated

80K

+

Appointments Booked

2,000

+

Partners Worldwide

$40M

+

Revenue Generated

70K

+

Appointments Booked

7

+

Countries Expanded

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To The Beauty Professional Who's

READY FOR MORE…

We know what it feels like to pour everything into your craft only to struggle with getting consistent clients, feeling lost with marketing, and wondering if growing your business will ever get easier.

You may have tried ads that didn’t work. Hired the wrong people. Or felt completely overwhelmed by everything it takes to run a successful beauty business. And we get it. That’s exactly why we started Highstoke and PMU World Live—to give beauty professionals the tools, strategies, and support they deserve.

“Not another cookie-cutter marketing plan.
Not empty promises. But a real system that works.”

To Your Success,

Danny Tran
Founder & CEO

Learn more

Learn More

RESULTS YOU CAN TRUST

Why We’re the Go-To Growth Partner for Beauty Professionals

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We understand the unique challenges beauty professionals face when trying to grow their businesses.

That’s why we’ve developed a results-driven approach that takes the hassle out of marketing, attracting new clients, and scaling.

Our team of experts and proven strategies work together to help you attract more clients, increase bookings, and boost revenue—without wasting time or money.

Whether you're just starting or looking to hit six or seven figures, we’re here to make growth simple and stress-free.

How It All Started

From Startup to

Industry Leader

Since 2018, we’ve been on a mission to help beauty professionals grow, evolve, and succeed with our cutting-edge systems & marketing strategies.

2018

The Beginning

Founded in San Francisco by CEO Danny Tran with a vision to transform how service businesses attract clients.

2019

Finding Our Purpose

Discovered the PMU industry and began our journey with a single studio partnership in San Jose, California—where we witnessed firsthand how artists with incredible talent were struggling to find clients who valued their work.

Innovation Begins

Launched the first-ever "Brow Clients-on-Demand" system, revolutionizing how PMU artists attract premium clients.

Industry Expansion

Worked with dozens of service businesses across industries, building expertise that would later benefit our PMU clients.

2020

Million-Dollar Milestone

Grew to a seven-figure company with a full team while expanding internationally during global uncertainty.

Strategic Partnerships

Developed relationships with the industry's largest trainers, influencers, and brands, establishing ourselves as the go-to marketing experts.

New Headquarters

Relocated our growing team to Las Vegas, Nevada.

2022

Global Recognition

Partnered with industry-leading events including The World Universal League of Permanent Makeup, bringing our proven systems to an international audience.

Media Spotlight

Featured in notable publications including Entrepreneur, International Business Times, Beauty World News (and many more), sharing our client success stories and innovative marketing approaches

Giving Back

Launched The Highstoke Scholarship, a program dedicated to supporting talented artists invest in marketing and business growth education.

2023

Community Building

Launched The Highstoke Club, quickly becoming the #1 community for beauty professionals worldwide.

Service Expansion

Extended our expertise to all PMU and related services (paramedical tattooing, scar & stretchmark revision/camouflage, scalp micropigmentation) and training academies, creating comprehensive growth solutions.

Industry Collaboration

Partnered with the SPCP (Society of Permanent Cosmetic Professionals) to promote the highest standards in the industry.

Global Event

Created PMU World 2023 in Miami with 800+ attendees, the largest gathering of PMU professionals at that time.

System Perfection

Launched The Beauty Diamond System - our proven 4-pillar growth framework that has transformed thousands of PMU businesses.

2024

Record Breaking

Hosted PMU World 2024 with 1,000+ live attendees, officially becoming the world's largest industry event with 30 of the world’s biggest names in the industry.

Virtual Innovation

Launched the first-ever "Fall Virtual Summit," connecting industry leaders across continents.

Global Expansion

Grew to 30+ team members serving clients in 8+ countries, bringing our expertise to beauty professionals worldwide.

Client Succes

Surpassed $30 million in client revenue, 60,000+ appointments booked and hundreds of success stories (including many 6 & 7-figure milestone award winners) proving the effectiveness of our systems.

2025

AI Revolution

Created LUNA, the industry's first AI Assistant, helping beauty pros automate their businesses 24/7.

Accessible Solutions

Launched Beauty Success Club - a free community for all beauty professionals to connect, learn, and grow through education and shared experiences.

PMU World 2025

PMU World 2025 in Miami brought together over 1,000 artists for four unforgettable days of learning, connection, and inspiration—our biggest event yet

Booked & Ready

Introduced Booked & Ready - our new program designed to help beauty pros attract dream clients, grow their bookings, and their businesses with our proven strategies - anytime, anywhere.

Global Impact

Partnered with over 2,000 beauty pros worldwide and invited to speak in 10+ countries, sharing our expertise on international stages.

2026

Stay Tuned

The best is yet to come. Get ready for a new year of surprises and innovation dedicated to uplifting the PMU industry. 🤍

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our team

Meet The Team

Danny Tran

Founder & CEO

Jil Castillo

Operations Manager

Ricardo Sanabia

Integrated Marketing and Technology Director

Sofia Romo

Operations Manager

Anjanette Manalese

Project Manager

Isabel Quevedo

Customer Success Manager

Camila Olmos

Head of Marketing

Santiago Alzate

Business Development Representative

Maria Teresa Simon

Business Development Representative

Pearl Angelie

Partnerships Manager

Fernanda Rojas

Customer Performance Manager

Michael Adames

Customer Performance Manager

Miriam Boeta

Customer Performance Manager

Erika Espitia

Customer Success Manager

Sofia Barbosa

Customer Success Manager

Mafer Gonzalez

Customer Success Manager

Fernanda Guerrero

Branding & Social Media Specialist

Miriam Diaz

Graphic Designer

Priscilla Pascal

Graphic Designer

Mateo Galvan

Video Editor

Cheene Ann Fedelin

Operations Assistant

Liannie Sto Domingo

Administrative Assistant

Danny Tran

Founder & CEO

Jil Castillo

Operations Manager

Ricardo Sanabia

Integrated Marketing and Technology Director

Sofia Romo

Operations Manager

Anjanette Manalese

Project Manager

Isabel Quevedo

Customer Success Manager

Camila Olmos

Head of Marketing

Santiago Alzate

Business Development Representative

Maria Teresa Simon

Business Development Representative

Pearl Angelie

Partnerships Manager

Fernanda Rojas

Customer Performance Manager

Michael Adames

Customer Performance Manager

Miriam Boeta

Customer Performance Manager

Erika Espitia

Customer Success Manager

Sofia Barbosa

Customer Success Manager

Mafer Gonzalez

Customer Success Manager

Fernanda Guerrero

Branding & Social Media Specialist

Miriam Diaz

Graphic Designer

Priscilla Pascal

Graphic Designer

Mateo Galvan

Video Editor

Cheene Ann Fedelin

Operations Assistant

Liannie Sto Domingo

Administrative Assistant

From The Creators of

PMU World Live

The world's largest industry event with the #1 global community

Partnered Events

The world's largest industry event with the #1 global community

A Collection of

Community Life Moments

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May 4, 2025

The PMU Artist’s Guide to Client Retention: Turning First-Time Clients Into Lifetime Ones

In the competitive world of permanent makeup, attracting new clients is just the beginning. The real profit comes from turning those first-time appointments into loyal, returning clients who also refer their friends. Let's explore strategies to boost your PMU client retention and build a sustainable business.

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